Myspace relaunches, loses the capital ‘S’ (“it’s cleaner”)
So, Mr JT (no, not every football fan’s favourite racist and former-England Captain, the other one), who famously played dotcom douchebag Sean Parker in The Social Network, posted a teaser of the Myspace relaunch on Twitter a couple of days ago. As well he might, considering he has a vested interest in a social network of his own, having acquired himself a stake in June last year – a case of life imitating art imitating life.
The site has been rebuilt from scratch from the ground up and will feature connectivity with Facebook and Twitter. Gone is the cheap DIY aesthetic, replaced with a slick-looking and more intuitive interface, and the new and vastly improved logo has dropped the capital S (“it’s cleaner”). According to Tim Vanderhook, who, along with brother Chris, is the majority shareholder: “it’s a social network for the creative community to connect to their fans”.
Timerblake expanded on this point a little melodramatically: “I see this, as it speaks to somebody like me, as bridging the gap. It’s just bringing the connection that much closer while still making the artist feel comfortable that they can make their art, lock themselves in a room and torture themselves as they do, and still find a way to comfortably connect with their fan base.”
Below is a teaser of what users can expect from the finished platform once it launches (an awful lot of JT, by the looks of it).
Although there are understandable concerns that the platform may lose touch with its original, pre-Murdoch-corporate-clusterfuck acquisition-appeal as a place to discover new and upcoming artists, the
Winkevoss Vanderhook brothers moved to dispel these fears in the press conference: “We want the right people who want to use the platform, who want to find other creators, as well, and want to be able to actually collaborate and really foster a community of creators,” …So it’s not about just the established, it’s also about the unsigned.”
I for one remain cautiously optimistic, for the time being at least, that the Myspace reboot can be a good thing for creatives and fans of creativity alike.