W+K’s new Jordan ad. Or: If Michel Gondry did “Bullet Time”

by thewheatandthechaff

Jordan and Wieden+Kennedy NYC celebrated CP3′s new signature shoe with a “live” frozen moment using a chain of Chris Paul doubles in Venice Beach, California, in their new commercial.

One of the very best and perfectly executed ideas I’ve seen in an ad this year, since perhaps this one below (also by W+K).

Let’s just all pretend that shitty ‘chairs’ mood film they’ve just done for Facebook never happened.