Nice new print work from Ogilvy and Expedia

by thewheatandthechaff

This new print campaign from Expedia uses airport code tags as copy. There are over 9,000 airports around the world, each with its own 3-letter code — used to ID bag destinations. The creative team describes how they came up with the idea:

“It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase,” they say. “Turned out she’d just flown in from Fukuoka in Japan. That got us thinking, ‘maybe there are more’.”

Indeed there were – over 9,000 airports around the world, each with its own 3-letter IATA code used to identify the destination of bags. And so these followed (no FUK in sight, sadly):

(via Buzzfeed)

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