Gizoogle Dis Shiznit
Pimp up your afternoon work researching on this Big G alternative. Type a search term into Gizooogle, and the site will gangstafy both the search results and the pages you go to. This is search engine marketing at its most creative.
While we’re on the subject of Google riffs, ‘mad props need to go out to the crazy-ass cdza collectizle’ for ‘The Fresh Prince: Google Translated’. Will Smith’s classic lines get flipped and turned upside down in the video below, at the mercy of Google’s translation algorithms, to hilarious effect. The comedy crew simply fed the lyrics through one translation after another – maxing out (relaxin and chillin all cool) at 64 languages with predictably nonsensical results. Jeremie Harris’s Will Smith impersonation and the live ensemble backing him up make for an entertaining spectacle, but it’s the perfectly delivered line by his “mom” in the final rendition of the song that is the absolute killer here.
Here’s cdza co-founder Joe Sabia on what he calls their geekiest experiment ever:
“Technically speaking, all but the first verse were translated. The lyrics were translated from English to the world’s most spoken language (Mandarin), to the second most (Spanish), to the third most, to the fourth most, ETC, putting all 64 languages in order by finding the demographic population size on every language on Wikipedia.
Fun facts: The last translation we put it through was “Esperanto”, because apparently, only 10,000 people speak it. No one has an official language of “Latin”, but we had to assume a lot of people are still able to speak it. So that was a bit ambiguous. Proper Nouns never really changed. Neither did numbers, as you can tell in the last stanza, “7, 8.”
…We have no idea why we did this.” Great stuff.
Finally, to finish on a more salient note, here’s a very well written piece by Tim Adams of the Observer on Google’s plan to roll out what it calls its Knowledge Graph later this year. Google has already revolutionised the way we holiday, shop, work and play. Now, it plans to radically transform the way we search the internet… again. But some voice qualms about the company’s ambitions… I aint talkin’ bout chicken n’ gravy biatch.