Booking.Yeah gets it right

by thewheatandthechaff

booking-yeah-campaign

This is a great ad by WK Amsterdam for Booking.Yeah that perfectly taps into a universally recognised emotion – the sense of sheer trepidation, fear and dread when you’re about to see that painstakingly selected holiday accommodation for the first time (you can thank that one negative review out of 200 positive ones on Trip Advisor for that, by the way). Steeled for disappointment, these guys turn out to have made the right decisions. Get in.

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