Le Slip Français provides magic protection

by thewheatandthechaff


A touch of irreverence, a pinch of odd humour, and a drop of unexpected. Here comes the perfect recipe to get a new start-up brand stand out from the crowd and generate some buzz out its products. It’s the story of Le Slip Français, a new underwear brand that designs and manufactures its products in France.

The agency is BETC Start Up Lab.