Le Slip Français provides magic protection

by thewheatandthechaff

Exigez-le-slip-francais

A touch of irreverence, a pinch of odd humour, and a drop of unexpected. Here comes the perfect recipe to get a new start-up brand stand out from the crowd and generate some buzz out its products. It’s the story of Le Slip Français, a new underwear brand that designs and manufactures its products in France.

The agency is BETC Start Up Lab.

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