The State of Digital Business

by thewheatandthechaff


Below is a guest contribution on Adverblog by Ana Andjelic (follow her @andjelicaaa) on what we can learn from 2012 as we look to shape digital business this year:

“As we start 2013 armed with new marketing budgets and campaign plans, it may be a good idea to stop and assess brands’ digital efforts in the past year from the business growth perspective. What do Evian Smart Drop, Tesla cars and Hellmann’s mayonnaise have in common? They all moved away from digital media as a communication channel and towards them providing a new business opportunity for their brands. Either by focusing on human behaviours, sustainable growth or on generating new revenue models, smart digital marketing campaigns managed to create, deliver and capture consumer value and turn it into business value for brands. Here’s the overview of best efforts from the past year. Enjoy”