The Road to OZ (via Chrome)

by thewheatandthechaff

oz

If you look at one thing this week, check out this well linked-to but truly amazing Chrome Experiment: The Road To Oz. Another great HTML5 execution from Google Creative Lab, Disney and production company Unit9, designed to promote the upcoming ‘Oz the Great and Powerful’ film and incorporating two parts – circus and storm.

FastCompany had some good background including a fascinating insight about how the technical director took inspiration for the geometric whirlpool patterns of the Tornado in the storm sequence from his PHD in Neuroscience. And for the geeks amongst you here’s a great technical case study of how it was built.

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