Ray Ban does real-world instagram
Ray Ban has created the first real-world retro filter. A mobile app literally lets people see the world through a pair of Ambermatic sunglasses.
People can send in any digital photo via the mobile app to the ‘ambermatic machine’ (located at the flagship store in London). The machine then reshoots the digital photo through a pair of Ambermatic lenses and sends it back to the user.
You can see the gallery of Ambermatic photos here.