New series of Game of Thrones looms large

by thewheatandthechaff

got_dragon_nyt

HBO placed this wonderful ad in Monday’s New York Times, with the shadow of a dragon looming over two pages of fake stories. It’s a shame they couldn’t advertise over a real spread—and while the non-Times fonts surely make the editors breathe easier, it takes away from the effect just a little. But still a fun execution. Check out this Yahoo piece for more on the faux articles, and what they have to do with the show.

HBO have also repeated the trick on a much larger scale, with the dragon’s shadow cast across its HQ building in L.A.

GOT-Building

Series three starts in the US on 31 March. The second series is out on DVD in the UK on Monday.

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