New series of Game of Thrones looms large
HBO placed this wonderful ad in Monday’s New York Times, with the shadow of a dragon looming over two pages of fake stories. It’s a shame they couldn’t advertise over a real spread—and while the non-Times fonts surely make the editors breathe easier, it takes away from the effect just a little. But still a fun execution. Check out this Yahoo piece for more on the faux articles, and what they have to do with the show.
HBO have also repeated the trick on a much larger scale, with the dragon’s shadow cast across its HQ building in L.A.
Series three starts in the US on 31 March. The second series is out on DVD in the UK on Monday.