Jaguar’s F-Type short film harks back to the golden age of overblown million-dollar advertising
An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn’t enough to sell a car these days. What you need, apparently, is a narrative of cinematic proportions. Throw in an of-the-moment actor and an original song by a buzzy artist, and you’ve got Jaguar’s short film for the F-Type convertible.
It’s certainly nice to see things have moved on since Ridley and his brother Tony were first cutting their teeth decades ago by making million dollar ads featuring fast cars, desert landscapes and glamorous girls, isn’t it?