World’s Fastest Agency Delivers 140-Character Concepts in 24 Hours
Floyd Hayes, the former executive creative director of creative agency Cunning, is hawking a quick-turnaround service—selling 140 character concepts to clients for $999. Send that amount via PayPal, DM your creative brief to @FastestAgency, and he’ll issue a 140-character response within 24 hours. “Make the logo bigger” and “Put the CEO in the commercial” easily fit the space and would probably satisfy most clients. But Hayes offers this example, based on a real project he helmed at Cunning in London:
“Brief: Gain media and buzz for our park-anywhere small car. Idea: Attach replica cars to landmark city buildings.”
Hmmm, that sounds like a $997 solution to me. And I don’t see anything about a money-back guarantee. The World’s Smallest Ad Agency should piggyback on Hayes’s publicity by offering next-day ideas for 99 cents.