NZ Weather Service’s lo-fi live updates

by thewheatandthechaff



New Zealand weather service MetService has taken a unique approach to promoting its service.

All online weather services want to show that they are up-to-date with what the weather is doing, so MetService decided to create a billboard ad to do just that. Created to look like a webpage, the ad suggests that the service provides real-time weather updates.

It’s a fun execution but it does beg the question: why would you need a real-time weather update from a website, when you could just look outside?