More weirdness that works from W+K & Old Spice

by thewheatandthechaff

old_spice_soap

Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar spots from the 1980s, the ads quickly take a surrealist turn.

Weirdness weirdness weirdness … buy soap.

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