Nike honours and challenges Kobe Bryant in the same ad

by thewheatandthechaff


Nike placed this ad in Sunday’s Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. It’s classic Nike—simple, rhythmic, inspirational. It’s also sly. It reads like a career retrospective, until the last line, when it’s revealed to be anything but.

The Laker responded on Twitter that he was ‘touched beyond words’ by Nike’s ad (below).

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From Tiger Woods to Bryant, you can always count on Nike never to be boring.