Nike honours and challenges Kobe Bryant in the same ad
Nike placed this ad in Sunday’s Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. It’s classic Nike—simple, rhythmic, inspirational. It’s also sly. It reads like a career retrospective, until the last line, when it’s revealed to be anything but.
The Laker responded on Twitter that he was ‘touched beyond words’ by Nike’s ad (below).