Faktum Hotels: A boutique approach to help the homeless

by thewheatandthechaff

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Clever play by Forsman & Bodenfors to promote Gothenburg’s street newspaper “Faktum” through a tongue in cheek online hotel booking platform. They chose ten places where any of the 3400 homeless people were likely to spend the night in Gothenburg – and made it possible to book each place, just like any hotel.

I love the detail of the photography, copy and sound design on the website.  F&B hired a travel photographer from Condé Nast for the shoot. Each ‘room’ is described using language often deployed to sell boutique hotels or luxury travel destinations.

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Any of the ‘rooms’ could be booked for yourself or booked to give away as a gift. The idea is interesting because it creates a social currency out of the act of donating, something we’ve seen done well previously by DDB for Greenpeace with The New Warrior.

(via Adverblog)

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