Chalk billboard redrawn 2x daily to highlight freshness at McDonald’s

by thewheatandthechaff

mcdonalds_chalk_billboard

If the crowds seem larger than usual at a certain McDonald’s in Warsaw, Poland, chalk it up to the menu. I’m talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily by graffiti artist Stefan Szwed-Stronzynski as part of a campaign cooked up by the local office of DDB, art studio Good Looking and Krewcy Krawcy Productions.

The goal, per the creative team, is to capture “the freshness of McDonald’s food” and the breadth of its offerings in a highly flexible way.

It’s a nice enough execution, but unfortunately for me it just calls to mind those fake chalk-drawn A-boards you see outside shitty chain pubs promoting ‘the best fresh fish & chips in Britain’.

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