LA’s Umami Burger infiltrates New York, armed with an addictive ingredient and a whole lotta chutzpah

by thewheatandthechaff


Despite living the other side of the pond, I found Grubb Street‘s article on Adam Fleischman, the rather cocksure owner of LA burger outfit Umami Burger‘s plans to expand to the East Coast, and the accompanying comments thread which features plenty of amusing outrage from New Yorkers who are seemingly incensed by NY-style brashness and arrogance from an LA imposter, rather interesting. I’ll certainly hunt down an Umami Burger the next time I’m in New York (I have no plans to visit LA anytime soon – why would you?) to see what all the fuss is about.