Big Mac asks you to ‘think with your mouth’

by thewheatandthechaff


These eight short clips by NY agency Translation employ different styles of music and animation to celebrate the Big Mac to great effect. They riff on enough familiar pop-culture themes and memes to delight, or at least intrigue, viewers of all ages, yet seem fresh and innovative in their own right.

My personal fave, “Instructions” (at the end), is the simplest of all, advising us to put the Big Mac in our mouths as the camera lingers on the sandwich and a happy-happy bubble-gum-type chorus sings in the background.