Protect Yourself

by thewheatandthechaff


This one-minute spot for Durex from director Paul Santana—named best spec spot of the year by the AICP—is borderline melodramatic genius. It’s a terrifying depiction of what may lie ahead if you’re not careful. The music, which masterfully drives the piece, is Beethoven’s Moonlight Sonata, which is offset by humorous yet dramatic cinematography.

The slow motion increasingly builds the misery of fatherhood: the unkempt yard, the overcooked hot dogs, the wild kids (why won’t they stop running around?), the screaming wife, the fake smiles. Will it ever end? Then, wham, a wake-up call, a shot to the family jewels. Don’t let it get this far, guys. Protect yourselves now so you don’t have to protect yourselves for the rest of your natural lives.

(via Adfreak)