Three minutes in Sicily through the eyes of real-time robots

by thewheatandthechaff



San Pellegrino are letting people remotely control robots on the ground and in the air over Italy … but NOT for the purpose of Dalek-like mass destruction? Where’s the fun in that?

To help bring the brand’s  “Three Minutes in Italy” promotion to life, Ogilvy & Mather in New York partnered with Deeplocal to create five robots that Facebook users can control remotely to take in the sights of Italy. Four ground-gliding units and one skybot perched on a 40-foot pole allow users to take virtual tours of Taormina, a picturesque village in Sicily.

San Pellegrino’s Facebook fans can sign up to drive the ground-bots for 180 seconds, viewing the town in real time. The robots are equipped with tablets displaying users’ Facebook profile pics, and a translation program allows participants to talk with local residents. Brand ambassadors are on the ground to facilitate engagement, or thwart any attempts to use the robots for evil ends, whichever comes first.

Three Minutes in Italy 1


Actually, the bots don’t look very threatening, especially equipped with umbrellas to protect their components from the sun. You can watch one robotic romeo chat up an unsuspecting passerby below:


The campaign runs until Aug. 17, with virtual tours from 9 a.m. to 3 p.m. It’s a novel approach, and it seems only fitting that as robots take more of our jobs, they get to replace us on vacation, too.

(Via PSFK)