Dark Patterns

by thewheatandthechaff


A Dark Pattern is a type of user interface that appears to have been carefully crafted to trick users into doing things, such as buying extra insurance with their purchase or signing up for recurring bills.

Normally when you think of “bad design”, you think of the creator as being sloppy or lazy but with no ill intent. This type of bad design is known as a “UI anti-pattern”. Dark Patterns are different – they are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user’s best interests in mind.

Watch the slidecast above for more info, and don’t be surprised to spot everyone’s favourite purveyors of no frills air travel misery, Ryanair, in amongst the worst perpetrators.

Find out more on Dark Patterns here and here.