Chipotle makes magic again

by thewheatandthechaff

chipotle-scarecrow-hed-2013

Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a famous song + gorgeous long-form animation + potent environmental message—and replicates it for a new campaign.

In fact, it enhances the formula by adding a gaming component, too.

Branded entertainment goes doesn’t get much more well rounded or better executed than this. Apple’s song will hit the iTunes Store soon, with 60 cents per download benefiting the Chipotle Cultivate Foundation. And the game is available for free at the App Store.

(via Adweek)

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