Ads use real Google searches to show the scope of sexism worldwide

by thewheatandthechaff

unwomen-hed-2013

Here’s a simple and powerful campaign idea from Ogilvy and UN Women using real suggested search terms from Google’s autocomplete feature.

autocomplete-sexism1 autocomplete-sexism2 autocomplete-sexism3 autocomplete-sexism4

(via Design Taxi)

Advertisements