If rappers were copywriters

by thewheatandthechaff

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Simon Goetz ponders brilliantly. One example below. Read the rest over on his site.

COPYWRITER — BIGGIE SMALLS

CLIENT — NINTENDO

COPY:

Super Nintendo, Sega Genesis.

When I was dead broke, man, I couldn’t picture this.

FEEDBACK:

Don’t know if you perused the company values guide we included in your packet, but Super Nintendo Entertainment Systems are quite affordable, and we’d like you to underline that. You’ve made it sound as if only wealthy people can play Super Mario Kart or NBA Jam. This is dangerous misdirection. Also: please do not mention Sega. They’re our biggest competitor. We don’t see any reason to put their name in people’s ears.

(via Medium)

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