Google Outside is the new joint initiative between Google and R/GA London. The project takes search from your desktop or mobile to the real world. Or, more specifically, to 160 sites in London. The outdoor panels placed in bus shelters and subway stations provide real-time, location-based info on weather, travel and local curiosities.
Designed to help Londoners and tourists alike, the screens use the same Google Now technology which is used in smartphones to provide location-based, real-time information.
Split across 100 bus shelters and 60 tube stations the 160 digital screens use bespoke search technology incorporating a journey planner, city guide and weather reporter. If there are delays on the Underground the screens may suggest alternative travel information for example, or on dry days promote outdoor activities.
Look out for them on your travels, and they might just look out for you.