Clench your butt: live happily ever after

by thewheatandthechaff

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Need some motivation on this wintery Friday morning? How about 50 seconds of clenched ass from Karmarama ,Richard Letch Branson and his Virgin Active crew?

The spot forms part of Virgin Active’s ‘Don’t just live, live happily ever active’ campaign, which launched earlier this month with an unusual spot showing a semi-naked man driving a motorcycle furiously across a desert.

Where as the first one was offbeat and delightfully abstract, this one doesn’t require much analysis. It’s got Branson’s dirty mitts all over it. Although, it has to be said, like many things Branson touches, it’s undeniably effective in its own way.

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