McVitie’s snacks are sweeet as a bag of kittens

by thewheatandthechaff


To symbolise the ‘sweeetness’ of its biscuits and cakes, McVitie’s new TV campaign shows cute, cuddly critters emerging from its snack packages in some wonderfully loopy new work from Grey London.


The spots manage to expertly tread the line between cute and creepy, and are fantastically well executed.

While we’re on the subject of fantastically well executed stuff and Grey London, here’s another fine piece of work they did for The Sunday Times Culture supplement. Shot in one take, it’s a brilliant piece of creative orchestration.