An ad break made from Lego
To celebrate the upcoming Lego Movie, media agency PHD took over an entire ITV ad break on Sunday with British ads remade entirely in their iconic building blocks. The first spot was an abbreviated version of the famous 2012 Vinnie Jones CPR ad for the British Heart Foundation. That was followed by 30-second ads, remade practically shot for shot, for Confused.com, BT and Premier Inn. Short promos for The Lego Movie aired in between each of the spots, followed by a proper trailer at the end. A really nice stunt, really well done.
While we’re on the subject of one of my favourite subjects (Lego, not clever media buying), last night Tom Dyckhoff and the Culture Show explored Lego’s impact on architecture in a fascinating little doc that you can watch for the next few days on the iPlayer.