Russell Davies, who was part of the GDS team that last week won the prestigious Design of the Year Award, reflects on what brands can learn from the process he and his team went through. He’s still trying to figure a lot of that out, but here are his starters for 10:
1. The Unit of Delivery is The Team
2. The Product Is The Service Is The Marketing
3. Digital is Not Comms, And It’s Not IT, It’s Your Business
Read his full post here.