Laser Forest

Laser Forest is the lastest creation from a creative studio known as Marshmallow Laser Feast comprised of Memo Akten, Robin McNicholas, and Barney Stee,l who have focused almost exclusively on creating interactive experiences over the past two years. This latest installation involves a forest of 150 interactive rods installed in an empty factory space that when touched trigger both light and audio cues, effectively creating a large interactive instrument.

 

Laser Forest was commission for the STRP Biennale in Eindhoven last month, and you can learn more about it over at the Creators Project.

Microsoft ad turns Forbes magazines into Wi Fi hotspots

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly’s use of tiny LCD screens in one of its print issues last year. Microsoft’s ad, which is for Office 365, is a T-Mobile wireless router that provides 15 days of free WiFi with a two- to three-hour battery charge. Wasteful? Sure. Needlessly expensive and complicated? Totally. But it’s also the coolest thing Microsoft has done in a while. Same goes for Forbes—well, along with giving NAH’s newest album a thumbs-up.

(Via PSFK.)

Jaguar Desire: At the crossroads of content and commerce

When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers and Ridley Scott’s production company, touting Jaguar’s F-Type sports car.

At the crossroads of content and commerce, Desire, like its enigmatic hero, delivers.

(via AdFreak)

Ship My Pants

Kmart and Draftfcb used some informed risk taking and data smarts to turn a promotion for integrated retailing into a rib-tickling winner.

The fact that a clever one-line concept racked upwards of 13 million views on YouTube in one week is hardly surprising. The fact that it’s a commercial for Kmart, however, is. One hardly expects such boundary-pushing work from the conservative retail sector.